New Roots Herbal has a long history of making high-quality natural health products, giving Canadians a rejuvenation of the body and mind. In a saturated category, focused on copy-heavy informational messaging, our Flourish campaign breaks convention. We favoured to keep things simple by sharing one simple product benefit in the whimsical New Roots tone of voice. The campaign uses an eye-catching visual language that can work with any of their 325 different natural health products – ranging from essential oils to iron supplements.
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