Rootavi, a supplement company, was looking to design their new brand and launch their first product; Aurum. Being new on the market, Rootavi wanted to establish a brand people could trust, while maintaining a design that showcases their personality.
To begin, we created a mother brand logo for Rootavi. The icon is stylish and modern, while also echoing the professionalism of a pharmaceutical company. It was key to establish a design that would build credibility and authenticity for new customers.
After, we developed the product design for Aurum. We made a design that centered around one of the brand’s core values; vitality. Characterized by hand-script typography, gold metallic finishes, bold geometric patterns, and lively colours, Aurum’s brand personality shined through and became an instant game changer on the shelf.